Tag: Marketing

“Life without knowledge is death in disguise.” - Talib Kweli

What psychological tricks do advertisers use?

Advertising is a form of marketing communication that intends to influence the behavior of consumers in terms of purchase intention. It is not a surprise that advertisers have a deep understanding of human psychology which they use while creating advertisements. In a battle of creating, managing and modifying perceptions, addressing strong human emotions to influence […]

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My experience at IUBH Business School Founders’ Day

On 20 June 2017, IUBH Business School celebrated their second founders’ day. The day consisted of engaging workshops, networking opportunities and closing party and a chance to meet and interact with management students from different b-schools because of which I spruced up myself and traveled almost 2 hours to attend the event. But the journey […]

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What did I learn from HubSpot Email Marketing certification course?

  Introduction Many today have one question in mind, is email marketing relevant in today’s word? The answer is yes. After the email was sent in 1972, a lot has changed since then. Now, email is not just a medium to communicate with other people, but it has fledged its wings in the area of […]

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