Tag: Advertising

“Life without knowledge is death in disguise.” - Talib Kweli

What psychological tricks do advertisers use?

Advertising is a form of marketing communication that intends to influence the behavior of consumers in terms of purchase intention. It is not a surprise that advertisers have a deep understanding of human psychology which they use while creating advertisements. In a battle of creating, managing and modifying perceptions, addressing strong human emotions to influence […]

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