Author: Naveen kumar Sharma

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What psychological tricks do advertisers use?

Advertising is a form of marketing communication that intends to influence the behavior of consumers in terms of purchase intention. It is not a surprise that advertisers have a deep understanding of human psychology which they use while creating advertisements. In a battle of creating, managing and modifying perceptions, addressing strong human emotions to influence […]

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My Internship Experience with Henkel AG: A Journey from Confusion to Clarity


    Coming from a culture where it is believed that once you get into a top academic institute, that institute will arrange a job for you, it was a significant change for me to adapt to the European culture of having to find an internship by myself. My search for an internship began in […]

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How to get an internship?

When I came to Germany, I was told to focus on three things language, internship, and travel. So as a student, you cannot ignore the importance of an internship. Because in Europe internship is the stepping stone to a job. It is a fact that often students do a few internships before landing a job. […]

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Digital Future Summit at ESMT Berlin

My journey to this summit started months back when I got an email from my university regarding this digital summit being held at ESMT. As the topic was digitization, I was quite interested to know more about it. After doing my primary research, I got to know the topics of workshops, masterclasses and the companies […]

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My experience at IUBH Business School Founders’ Day

On 20 June 2017, IUBH Business School celebrated their second founders’ day. The day consisted of engaging workshops, networking opportunities and closing party and a chance to meet and interact with management students from different b-schools because of which I spruced up myself and traveled almost 2 hours to attend the event. But the journey […]

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What did I learn from HubSpot Email Marketing certification course?

  Introduction Many today have one question in mind, is email marketing relevant in today’s word? The answer is yes. After the email was sent in 1972, a lot has changed since then. Now, email is not just a medium to communicate with other people, but it has fledged its wings in the area of […]

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Things One Should Know Before Moving to Germany for Studies


The thought of traveling out of your country for the first time can be very daunting and exhilarating at the same time because you never know how will the stay going to be. I came to Germany in January 2017, and this was the first time I was traveling out of my home country, India. […]

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